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Those manufactured since the 1970’s had the ® MR next to the name. The idea was that when the stitching on both back pockets were viewed together they resembled the shape of the famous Longhorn cattle in the West.
In 1936, Lee introduced the “Hair on Hide” label the Companies first leather label. It was at this time also that the back martingale was removed from the jeans.
Off the red carpet, they’re equally polished and put-together—she’s in stilettos, he’s in a suit—and almost always in a complementary color palette that suggests these two were made for each other.
The latest example of this, albeit a more relaxed one, came last night, when “J-Rod” (as they’re affectionately known) had dinner at celebrity favorite Craig’s in West Hollywood clad his-and-hers denim that hinted at a rock-solid union.
In 1933, Lee launched what was to become one of its most famous designs, the Storm Rider Jacket .
It was a winter version of the “Slim” jacket Lee 101J which was launched in 1931 and it featured a blanket lining and corduroy collar. In was also in the 1940’s that the “Hair on Hide” label evolved into the “Twitch” or leather label we see on jeans today.
Lee continued to emphasize work wear specifically for certain types of “worker trades”.
In addition to the earlier described railroad jacket, in 1927 Lee introduced the “Logger dungarees featuring wider hips, watch pockets and suspender buttons.Designed specifically for railroad workers, it was named the Loco Jacket and its’ detail features were actually tested by the railroad workers themselves.About the end of the 1920’s Lee introduced the first denim jacket with a zipper closure known as the 91.Jennifer Lopez and Alex Rodriguez are no slouches in the style department.The couple frequently makes a doubly chic case for dressing to the nines; these are two people who, after all, made their debut as a duo at the 2017 Met Gala, of all places.These jackets, like most early versions of Lee Western Wear Jacket had three versions of pocket tags and labels which can be used to determine the approximate time they were manufactured. The second used in the 1960’s had the “Lee ®” in the name.The Third version used since the 1970’s had the “Lee ® MR” in the name.It was in 1922 that Lee first introduced the Buddy Lee Doll , a choice of many vintage collectors today. These jeans, now part of the Lee “Riders” product line, did not carry that label until the mid 1940’s. As a side note, the zipper was invented in 1893 and perfected in 1913. In the 1920’s and 30’s, the Talon and Scovill companies were dominant in the expansion and use of zipper fasteners.They proved so successful that dolls were created featuring many different outfits. The word “Rider” appeared from time to time, but it wasn’t until the 1940’s that the actual product range existed. It was also in the early 1930’s that sanforization was perfected and was more widely used in the manufacture of denim products.The Lee logo was branded directly onto the cowhide. In 1949, Lee launched the Lady Lee Rider line, a womens wear counterpart to the already existing Rider Line.In the 1950’s, Lee introduced the Lee Westerner 100J with its white or colored twill and slimmer silhouette.